I was recently hired to develop a logo for a new product used in the ‘cath lab’ of hospitals. The product serves as a simple way of keeping wires organized during surgery.
The product is being developed by Omega Medical Products. I created Omega’s logo a few months back.
This project had a very short turn around time. Over the weekend of Feb 27, my wife and I took a road trip to Iowa to visit family. I did all of my sketching on the trip and came up with two ideas that stuck out. These were the ideas:
My client decided that he liked the first option shown above and asked if I could make a modification to the logo that better resembles the product. He wanted the space between the two words to represent a wire passing through the center of the product, like in this image below:
This resulted in the final logo:
I am also developing a brochure and simple website for the product. Currently, there is a splash page up on the site: www.wire-caddy.com.
Credit goes to Brian Merwin (brianmerwin.com) for the lovely product photos.
Any feedback would be appreciated!
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COMMENTS / 7 COMMENTS
Wire Caddy Website and Brochure | Matt Fouty / Graphic Designer | Blog added these words on Apr 12 09 at 4:44 pm[...] of my blog may remember a post a short while back concerning a logo for a new medical device called the Wire Caddy. Recently, I’ve finished [...]
Stacy added these words on Mar 13 09 at 8:56 pmThumbs up!
Laurie added these words on Mar 14 09 at 3:16 amGreat job Matt!
Kristen added these words on Mar 18 09 at 11:59 amLove the clean design, the flow & colors. Perfect for their product!
Matt Fouty added these words on Mar 18 09 at 12:04 pmThanks Kristen! I agree that a clean design is a must for products used in the OR!
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