Dive into the archives.
- What’s in a Brand?
Dictionary.com defines “brand” as a kind, grade, or make, as indicated by a stamp, trademark, or the like. Is this accurate? Yes. Does this definition effectively and comprehensively encompass all that is in a brand? Not quite.
A brand is not only a mark or logo that represents a company, service, or product. So then, what [...]
- My Thoughts on the New Detroit Lions Logo
I decided I had to comment on this given the circumstance. This news combines two things that I have always been passionate about: Logo/Identity design, and the Detroit Lions. The Lions were an absolute joke of a football team last year. Their won a grand total of 0 games.
Hopefully their rebranding was a bit more [...]
- SunMed Logo
SunMed is a company based in Florida that sells various medical products and devices to customers all over the world. I was approached by them to create a new logo. The logo needed to work across a variety of media such as catalogues, brochures, web, one color print on product tubing, clothing, etc.
SunMed’s previous logo:SunMed [...]
- Logo for Wire Caddy
I was recently hired to develop a logo for a new product used in the ‘cath lab’ of hospitals. The product serves as a simple way of keeping wires organized during surgery.
The product is being developed by Omega Medical Products. I created Omega’s logo a few months back.
This project had a very short turn around [...]
