Drinking craft beer is a much more emotional experience than what you get with the major players. Craft beer enthusiasts are similar to foodies and oenophiles – wine enthusiasts – in that they appreciate the intricacies in what they consume. They seek out the most expertly crafted brews and love to discuss them with other like-minded people.
Craft beer drinkers have a connection with the beer they are drinking, the people they are drinking it with, the brewery that it came from and the brewers that crafted it. It takes a certain bit of sophistication to appreciate the unique flavors of craft beer. This is the same trait that also inclines one to appreciate good design.