We created and executed an integrated ad campaign for UCLA centered on the idea of “momentum.” UCLA has such a large, distinguished set of alumni that it sets the university apart. In the campaign, alumni were grouped into themes which showed how one can build on another’s success and pave the way for those who follow.
Created while working at 160over90
ECD: Tammo Walter
CD: Shawn Wood
ACD: Bryan Hill
CW: Nick Micale